The market sentiment for ‘cheap and imported highlighters’ is getting weak due to huge flow of designer panels and lack of exclusivity. There are many new players and importers who are now offering designer panels in Mumbai, Delhi and even in other metros that has led to a reduction on margins. The prices offered by importers are much lesser compared to that of a year ago due to rise in number of suppliers. “The highlighter panels of similar materials and designs have become a common choice for each new display showroom hence at the end. “It offers similar concept and similar look,” this is a common statement being made by showroom owners. The showrooms of metro cities are showing desperation to differentiate themselves from new showrooms which are bringing same materials. That is why the leading showroom players are giving lesser wall space to such highlighter panels. The common reply is “because of very common designs and same pricing everywhere the choice of exclusiveness is not there” and display of China range is common with every retailer, hence designer community is drifting from it.
Read Full Article:- http://www.plyreporter.com/article/10048/chinese-highlighter-panels-losing-charm-due-to-crowded-and-competitive-offerings
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