We all know, selling decorative veneer is not just price based selling, instead it is an art. It is a belief in nature and a package of class, satisfaction and status, you choose to create around you. This article is an honest effort of the Ply Reporter to update those plywood-laminate counters who believe that decorative veneer is not for them. In fact, the article allows you to narrow down your though process towards clarity and the eagerness to take the next step forward. The article is prepared based on the observations made by Reporter’s team on the ongoing practices in different markets.
We felt the need to highlight the core facts behind selling and presenting decorative veneers at retailers place today. The concept of decorative wood veneer is very strong in West and South India compared to Northern India. The Ply Reporter team worked on finding the purpose that “why and what shall be the real motive of a dealer to sell wood veneers” and highlight the fact behind why a customer may like to purchase and use natural veneers instead of decorative laminates.
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