After expanding its reach to towns and villages, with populations of 50,000-2 lakh, Fevicol-maker Pidilite Industries has put in place a focused team under an ‘Emerging India’ division to unlock growth potential in these markets. In 2003-2004, Pipdilite had set up the ‘Rurban’ channel as a ‘One Pidilite’ division, selling all products in towns and villages with populations of less than 50,000.
Read Full Article:- http://www.plyreporter.com/article/20402/pidilite-targets-towns-with-2l-population-for-growth
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