Manufacturers effort to educate and aware about innovations among retailers, specifiers and users wont be possible instead it is more of a price base market which is actually not, if you speak to a end consumer. A customer considers the value of creativity and happy to pay its cost and stay in feel-good factor, that is why a reasonably informed customer choose better designer material over cheap looking laminate sheet. Other imported designers and highlighters surface decor products for interior application are still growing and doing well despite of the cost and if it is so why to hurry or race in dropping prices?
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