Century Ply Hopes For Better Performance In Third Quarter

The Century Plyboards (India) Ltd is hopeful of improved revenue and realisation in the December quarter as some of its segments benefit from a weak rupee. The falling rupee has hiked the price of imported medium density fibre (MDF) by 16-17 per cent, which will help the company fetch better realisation from the segment, said Century Ply Executive Director Mr. Keshav Bhajanka.

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Century’s Innovation and Quality Now in MDF

Century Ply was established in 1986 with the vision of providing path-breaking solutions in wood and wood-related industries. It took a continuous emphasis on innovation and an intense focus on product quality over the last 3 decades to bring that vision to life. And in that time, as consumer needs diversified, Century Ply grew its range of offerings too. From plywood to laminates, veneers, flooring and exteriors, and engineered wood products.

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Price War Hits Margins of MDF Producers

With rise in awareness and application of Medium density fiber-board, India is consuming more MDF than ever. Thanks to designers using MDF in different applications, this category is growing at 22 percent annual growth despite of many odds. With present installed capacity of 2400 cbm per day, Indian MDF market is around Rs 1800 crore as of now. The growth in value terms in MDF segment has not been very promising though volumes have grown by 22 percent. The key players in Indian markets are Action Tesa, Green Panelmax, VIR MDF, Century Ply, ASIS MDF and Pioneer.

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